bigDAWGS SEO Case Study

Challenges

We analyzed their entire website in detail to find the exact SEO issues that were causing them to fall behind their competitors. Here are the core issues that needed to be addressed for bigDAWGS:

• Outdated Content: The content on their homepage, along with product pages, was lacking depth, and it wasn’t able to address users’ search intent. And the content was also quite old and irrelevant.
• Weak Topical Authority: There was no coverage of important topics in the industry, so Google had no idea about the relevance of their services. 
• Poor On-Page SEO: The content was not SEO-optimized, and its readability was quite subpar as well. The internal linking was little to none, which was also undermining the site’s performance on SERPs.

Solution

RankingBySEO Inc. focused on the challenges that bigDAWGS was facing to create a customized SEO plan of action that was based around organic content creation. Here’s how we brought better results for our client:

• Topic Cluster: Created a comprehensive content calendar with strategic topic clusters to establish topical relevance for the website and boost its authority in the eyes of Google. 
• Content Optimization: Optimized the content with target keywords naturally placed in it. Created in-depth content that provided necessary information to the users while signaling relevance to the search engines.
• On-Page SEO: Improved the formatting and readability of the content on the site and added internal links to relevant pages. 
• Conversion Rate Optimization: Used persuasive copy, simplified navigation, and engaging CTAs to improve conversions for the website.    

The Results

After implementing SEO for 3 months for bigDAWGS, our campaign generated 4.48K clicks & 133K impressions. The content on the site had an average CTR of 3.4%. And the average position of the website was at 11.2. These metrics show a huge positive breakout for the client in terms of visibility on search engine result pages.

• Impressions for bigDAWGS website went up from around 3.5K per day early on to over 13K per day.
• Clicks increased gradually from roughly 30 per day to the 100-120 range by the middle of July. After that, they jumped sharply to sustain 150-180 clicks per day toward the end of the SEO campaign.
• CTR nearly doubled in the same window. From a relatively flat baseline, it jumped up to approximately 3.4% toward the end of the month.
• Average position for bigDAWGS improved from around 11 to 12 to roughly 8 in the final month. This marked a meaningful jump toward Page 1 visibility for bigDAWGS.