American Van Lines Case Study

Challenges

After conducting a thorough consultation with American Van Lines, we were able to pinpoint the exact challenges American Van Lines was facing in terms of SEO.

• Massive Industry Competition: The moving industry in the USA is extremely competitive, and for a company like American Van Lines that offers nationwide services, ranking high on Google for primary target keywords was incredibly difficult.
• Low Organic Traffic: Lack of visibility on Google for target keywords was making it difficult for target audiences to find the brand. This is why their organic traffic did not reflect the reputation of the company.
• Inefficient Keyword Targeting: After in-depth analysis of the content on the website, we found that the keywords were not being used to the best of their full potential.
• Deficiency in On-Page SEO: Location-specific webpages were not properly optimized, and this made the overall SEO impact less effective.

Solution

We created a customized SEO plan for American Van Lines that included everything from content optimization to technical improvements and even content optimization. Our entire strategy was focused on moving the needle, and we leveraged the latest SEO tactics to help their company maximize visibility on Google. 

• SEO Audit: Conducted a comprehensive SEO review of the website to find the most critical optimization issues that needed immediate attention, along with potential opportunities that could further improve results. 
• On-Page SEO: Every page on the website, including the homepage, service pages, and even different categories, was properly optimized in terms of content, keyword usage, and the overall user experience on the site.
• Technical SEO: Optimized the loading speed of each page and improved mobile usability of the website. We also fixed all indexing issues and made sure that the site became easily discoverable by Google. 
• Backlink Development: Secured high-quality backlinks from relevant authoritative websites, online forums, and blogs. We got rid of spammy and PBN links in order to protect the website against potential penalties.
• Local SEO: Developed localized content and optimized the local presence of the website to further elevate its visibility in the local market. 

The Results

Over 3 months, our SEO campaigns for American Van Lines resulted in 21.1K clicks, 512K impressions, 4.7% CTR, and an average position of 7.6 while showing a clear upward trend in visibility.

• +85 to 90% increase in impressions: Impressions went up from roughly 11K per day to over 20K per day across the period. This resulted in significantly more qualified traffic coming into the funnel from the relevant moving industry keywords.
• +40 to 45% increase in clicks: Daily clicks increased from around 300 to over 430 and peaked near 500.
• 4.7% average CTR: Indicates users are engaging with the American Van Lines website at a healthy rate for informational and category-style search queries.
• Average position of 7.6: The site is landing on Page 1 of Google for its tracked queries on average.