American Retail Supply Case Study

Challenges

RankingBySEO Inc. did a comprehensive analysis of the entire website for the client, and we were able to find the exact issues that were responsible for the poor performance on SERPs. The following issues became clear to us after analyzing the SEO for the client:

• Poor Keyword Targeting: The selection of the Keywords for targeting and their usage in the content was not ideal, and it didn’t align with the goals of the business.

• Weak Local SEO: The brand had a solid presence in the market. But the local presence on search engines was quite weak because the business had not paid any attention at all to local SEO. 

• Ineffective Internal Linking: Webpages on the site were not properly interlinked. This was making it difficult for Google to understand the relevance of the different services that the brand was offering to retail businesses. 

Solution

Our team analyzed the SEO requirements of the brand and then came up with a tailored solution that focused on solving the problems that they were facing, which were making them not rank well. 

• SEO Audit: The audit gave us a complete overview of your entire online presence and helped us identify gaps along with opportunities to work on throughout the SEO campaign.

• On-Page SEO: We created high-quality content and optimized it with target keywords to improve on-page SEO for the brand. We also did internal linking for relevant pages, which brought in significant improvements. 

• Technical SEO: We improved the loading speed of the website and fixed the crawling and indexing issues that were affecting the site’s performance. 

• Local SEO: We created geo-targeted content along with local backlinks to attract retail business owners who serve specific locations to the brand.

• UX Optimization: Our experts improved the user experience throughout the website to make it seamless to navigate on mobile devices as well as desktop web browsers. 

The Results

By doing SEO for about 3 months, we generated 29.7K clicks along with 712K impressions for American Retail Supply. The CTR went up to 4.8%, and the website achieved an average position of 7.6, while showing a clear upward trend in the online presence.

• +155-160% increase in impressions: Impressions increased from 13K per day to over 34K per day across the 3 months. And the peak was near 38K per day. This brought in organic traffic with relevant leads into the funnel, further elevating the results for the brand.
• +110-115% increase in clicks: Daily clicks rose from around 620 to over 1300 and they peaked near 1,550. This reflects a stronger click-through performance as the site’s presence in search grew.
• 4.8% average CTR: This indicates users are engaging with the listings at a healthy rate.
• Average position of 7.6: The site is landing on Page 1 of Google for its tracked queries on average.