Advent Dental Local SEO Case Study

Challenges

Our primary focus was on diagnosing the key performance bottlenecks for Advent Dental as it was the only way to come up with a customized local SEO plan for the client. Here is what our analysis uncovered:   

• Poor Local Keyword Targeting: The content on the Advent Dental didn’t use the target local keywords properly. This is why the site was losing its visibility on Google.
• NAP Inconsistency: We found Name, Address, Phone (NAP) inconsistencies for Advent Dental on 3rd party online directories, and this was the main culprit behind the decrease in clicks and impressions.
• Lack of GBP SEO: The Google Business Profile for Advent Dental was not properly set up and optimized as per the SEO best practices. 
• Lack of Reviews: Advent Dental didn’t have a lot of positive reviews on GBP along with independent feedback sites which was making it difficult for new patients to trust the brand.

Solution

RankingBySEO Inc. created a comprehensive local SEO strategy for Advent Dental. We executed every aspect of the optimization with a great focus on details. Here is what we did for our client:

• Natural Keyword Placement: Created fresh content for every webpage and placed target keywords naturally to build relevance.
• NAP Cleanup: Fixed the NAP inconsistencies we had found on all online platforms to create a consistent footprint for Advent Dental on the web.
• GBP Optimization: Optimized the Google Business Profile by selecting the right categories, publishing SEO content, and adding unique visuals for the dental practice. 
• Review Management: Gathered reviews from happy patients who had used Advent Dental’s services in the past to build trust.
  
  

The Results

We consistently worked on Advent Dental’s local SEO for approximately four months. During this time, we helped the website recover from its previous decline and regain stronger presence on search engine result pages. Advent Dental generated around 8.25K clicks & 357K impressions toward the end of our Local SEO campaign. The average CTR was at 2.3% while the average position of the website was 9.4.

• Impressions for Advent Dental went from the low of 7K-8K range to over 32K per month toward the end of teh local SEO campaign.
• Organic clicks moved into a clear recovery trend. Clicks increased from roughly 1500 per month before the campaign & increased substantially from July onward as the website regained search visibility.
• The strongest growth appeared toward the end of the campaign. This is when both clicks and impressions started showing a sustained upward movement.
• Average search position for the Advent Dental website remained strong at 9.4. This placed the website around the first page of Google results on average. 
• The campaign generated measurable search performance where clicks reached around 8.25K while the impressions were at 357K impressions. With an average CTR of 2.3%, the website shows a clear recovery in its performance on the organic search results.