Address Advisor Content Writing’s Case Study

Challenges

Address Advisor encountered substantial challenges when it came to conveying their unique value proposition to prospective clients. Their current content lacked professional polish and strategic messaging, which prevented the company from competing at a high level in the sophisticated Bengaluru real estate market, thus resulting in an inability to attract high-value clients.

Inconsistency with brand messaging across various digital platforms and marketing materials hindered the company in establishing a clear brand identity. Their technical knowledge of real estate was not translating into thoughtfully written content that could help engage prospects and express their market intelligence and data-driven models effectively.

Solution

Ranking by SEO undertook a comprehensive content writing approach that began with the development of a unique brand voice, which would capture Address Advisor’s expertise and client service approach. Following significant research into the real estate industry and Address Advisor’s unique niche position, the team proceeded to create authentic and authoritative content.

The content writing project focused on producing engaging website copy, informative blog posts, and professional-grade marketing collateral. These developments showcase the company’s value proposition, focusing on its ability to conduct data-driven research and extract market intelligence. This also included demonstrating Address Advisor’s knowledge of their client in the development of each piece of content, whilst also demonstrating their ability to achieve superior outcomes for their clients.

Ranking by SEO also developed targeted content for its clients, profiling individual property buyers and corporate clients looking for corporate leasing opportunities. In both segments, Address Advisor was demonstrating its personalized brand approach and ability to create value across the built lifecycle.

The Results

With the introduction of professional content writing services, Address Advisor saw a 185% increase in qualified leads in just the first six months. These changes were immediately evident in their website engagement metrics, with website users staying on the site 142% longer and bouncing off 38% less frequently. 

The overall online presence of the company was strengthened to a great extent, with the blog content now generating 220% more organic traffic and establishing itself as a thought leader in the Bengaluru real estate market. 

All of the inquiries that were coming through were at least somewhat more qualified in that they were better educated and knew what made Address Advisor unique before they had even dialed the initial consultation number.