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Yelp that is operated by Yelp INC is a local directory service with social networking and user reviews. It is a great tool for businesses and customers alike. People can visit this site and see reviews of different establishments like restaurants, coffee shops, furniture shops etc. Just like it is a great tool for the businesses and the customers, a bad review on the yelp can really be a bad omen for the businesses. It can hurt the reputation of the business and drive away the customers from the business.
Being a local directory yelp can be of great help to the customers as all that they have to do is visit the site and find the establishment that they are seeking. But if the same customer sees a negative review on the site about the establishment then it would be a bad sign for the establishment and the businesses. The other worrisome fact about the Yelp is that just like other sites that are meant for grievances Yelp also does not easily remove the negative reviews from its pages. This can really spell disaster for the people who depend a lot on the local directories for the promotion of their businesses.
Although it is a known fact that a single bad review on yelp can really spell disaster for the business there are ways in which the yelp reviews can be removed:
The first thing that you should be doing is that you should be claiming your business on the site. You should own the name of the business about which the negative listing has been made. Below the address and the location of the business there is a link that says” Is this your business”. Click the link and answer the required fields. There is a phone authentication process that asks whether it is the business owner or the manager. Once it is done the business can use the Yelp business page.
It is always beneficial to communicate with the reviewer who has posted a bad review on the site. If the review has some element of truth in it then the best thing to be do is communicate with the reviewer and offer him a free meal or something like that which would show that you are serious about your reputation and at the same time are also serious about the comfort and the enjoyment of your customers.
In case the reviewer is stringent and is stub born about his review or is not responding then the best way out is to still go public with your response. Clear the situation and make sure that you are truthful in your reply to the review.
If the reviewer is not prepared to take down the review and is not ready to come and reply to your response then you must get in touch with the Yelp representatives. In such situations the yelp people would definitely take side of the business. Do not come as too aggressive or as too banal and irresponsible.
If the reviewer is not ready to take off the review and is not replying to your clarification then the one option is to take the help of the loyal customers. The customers who are loyal to your business would definitely make sure that their favorite business does not suffer. They would post positive reviews about your business and that would help you in getting your reputation back in shape.
In case you think that any of the tips we mentioned above doens’t seem working for you then we can help you in pushing down yelp from top search results on Google, Yahoo and Bing.
To repair or remove yelp reviews get in touch with Ranking By SEO India now.