On-Page Optimization
- The first and foremost thing that needs to be clear that the type of website for which SEO will be done and who are the target audience. According to these factors, SEO process should be started.
- While purchasing a new domain and choosing a domain name, one should be very conscious. If the existing website is a few months aged then there is no need to go for a new domain, because the search engines consider the age factor of site when giving it a rank.
- The website for which SEO will be done should be easily understandable so that the people you are targeting get attracted towards the website and keep their attention on it.
- Before starting the SEO process, the concerned website should be evaluated in terms of its navigation structure, W3 capability and user friendliness.
- Observing competitors is a vital step which should be followed before starting the SEO process. Through this process, it will come to the spotlight that what is working and what is not.
- Keyword research is the most important aspect of SEO process, because keywords are the primarily element to customise a website. More appropriate and focused will be the keywords; more prominent will be the SEO.
- After choosing the most appropriate keywords, a SEO professional needs to find a search engine friendly site-map, which would help the search engines to index all the pages of the website.
- Though now Google does not follow the keywords mentioned in the meta tags, but still there are certain search engines which follow the conventional way. That's why meta tags should be keyword-rich and those keywords should appear in the website's body text.
- All the major images of the website should be tagged so that they can come on the image search result on the search engines.
- The keywords present in the website's content should be of proper density. If the density of the keywords get higher then it would treated as keyword stuffing and for doing so, the search engines may ban the website.
- One of the most important steps of SEO is proper usage of keywords in the link anchor text. The anchor line should contain the maximum keywords relevant with the website. It has often been seen that despite of not having good content, some sites come in good rank and that's because of their keyword-rich Anchor text.
- Apart from all these, another most important step of SEO is link exchange or link building. Link exchange is the process of exchanging hyper-links with other standard websites which belong to the same category. This process can increase a website's Page Rank as well as traffic.
